‘Magnus Carlsson continues to convince. An already excellent book has become even better. He has not only refined the content but also the way to present it. This time I’m not surprised, rather just impressed.’
Björn Axelsson. Professor Emeritus, Stockholm School of Economics
‘This is a great book, and a bible for every organization and individual who has an interest in sourcing. The book describes the guiding principles in category sourcing but, even more importantly, it illustrates how results can be achieved through thinking differently and asking the right questions.’
Arja Taaveniku. Executive, IKANO, IKEA Group and Kingfisher plc.
‘Magnus Carlsson’s book provides the reader with exclusive insights into one of Sweden’s most interesting companies. From a sourcing perspective, it is a virtually unique description of purchasing work when it’s done right.’
Mattias Hultheimer. Founder and CEO, EFFSO AB.